Business Manager
Entrepreneurial Journey EMBA Program
The professional title "Business Manager," Entrepreneur track, is aimed at those who want to transform their vision into a real project and their dreams into lasting success. Designed as a true leadership catalyst, this program provides complete mastery of strategic levers: business vision and planning, business development, and High-level negotiation, talent management, and profit center management. In 7 months of intensive learning, participants affirm their leadership stance, structure their entrepreneurial project, and shape the balance between ambition and performance.

Prerequisites
7-Month Program: Hold a professional degree or certification at Level 6 (Baccalaureate +3 / Baccalaureate +4 or equivalent) – or, hold a professional degree or certification at Level 5 (Baccalaureate +2 or equivalent) with at least 3 years of professional experience in management and/or sales.
EVALUATION METHODS
The various assessment methods make it possible to verify the acquisition of all the skills, knowledge, competencies and skill blocks constituting the diploma. These elements are assessed by continuous monitoring and/or a final assessment and can be in the form of professional scenarios:
- Group projects (teamwork)
- Practical work and problem solving
- Case studies, Role-playing / Serious game
- Multiple choice questionnaire
- Oral presentation
- Professional file
- Certifying Evaluation: Final Oral Exam
Goals :
General objective: Enable the participant to design, manage, lead, and develop a business project or business unit by integrating strategy, commercial & sales, HR, performance management, and entrepreneurship dimensions.
Skills targeted by the RNCP40257 framework:
- Define and implement a sustainable business strategy based on
Economic profitability objectives set - Develop business activity through customer acquisition and retention.
- Manage a team of employees and a network of partners
- Manage the activity of a profit center
Skills targeted by the Entrepreneur track (outside the framework):
- To bring an entrepreneurial project (creation or development) through to the investor pitch and business plan.
- Accompany each participant in the design and development of their entrepreneurial project until the pitch before a jury.
Access conditions
Application (file + interview) up to 30 days before the start of the program, response within 15 days, contract and training agreement before starting the training.
DEBOUCHEPROFESSIONALS
Entrepreneur / Business Creator / Acquirer
Chief Executive Officer / Business Leader
Branch Manager or of Profit Center
- Strategic Development Manager
- Project Manager Senior Business Developer
Commercial Director
Recognized diploma – RNCP Level 7 title
Business Manager - Fiche N° : RNCP40257 - Codes NSF 310, 312t et 313 - Décision du 28 février 2025 portant enregistrement au
national directory of professional certifications for three years, at level 7, with effect from February 28, 2025, until February 28, 2028 under the authority of and issued by MANITUDE - Certification accessible via the VAE system.



