Master in Business Management
At EMIS Business School, we offer a rigorously designed Master's in Business Management, supported by to a professional certification recognized by the French state (RNCP 40257, level 7). This choice guarantees the relevance of our training for the job market, as well as its compliance with the requirements of the European Qualifications Framework (EQF). This national and European recognition ensures that our graduates can work in France, Europe, and internationally, and opens up access to a wide range of professions and careers in the world of management and business.
This program trains a new generation of Business Managers, capable of developing and managing high-impact strategies and anticipating market trends. You'll learn how to build sustainable, profitable and unifying projects, in perfect harmony with today's economic and organizational challenges.
Title : Master in Business Management
Format: Initial training and sandwich courses
Duration : 2 years (4 semesters) - 120 ECTS credits
Hourly volume : 910 hours over 2 years
Language of instruction : French
Back to school : October 2026
Location: Paris
Tuition fees (sandwich course) : Free for apprentices
Work-study schedule : 1 day in class / 4 days on company premises
Tuition fees (f. initial) : 9,200 €/year
Annual fees and services : 450 €
Workforce : 12 to 22 students
Objectives
At the end of the training, the learner will be able to:
- Analyze a market via strategic intelligence, define a relevant target audience and assess the competition. Build and manage a sales strategy, draw up a budget forecast and present strategic choices to management.
- Implementing and monitoring a sales strategy via performance indicators. Structure and lead a sales team, implement tools and processes to optimize sales efficiency. Anticipate risks and adjust actions according to results and the environment.
- Define a team management and coordination strategyLead and mobilize internal and external teams. Ensure operational follow-up and manage conflicts effectively. Set up HR systems to promote skills development, and adjust practices according to needs.
- Manage teams and sales activity via performance indicators. Define and implement motivational strategies, integrating multicultural issues that influence strategic decisions. Master financial and sales reporting tools, manage sales projects, support change and optimize profitability.
Recognized Certification – RNCP Level 7 Title
Professional certification «Business Manager» registered with the RNCP for a duration of 3 years from 02/28/2025, at qualification level 7 - NSF codes 310, 312t, 313 - structured in 4 competency blocks and issued by MANITUDE, certifying body.
Certification accessible via the VAE scheme: https://manitude.fr/vaecertification-professionnelle-manager-daffaires/ – RNCP card N° 40257
available for consultation at:
https://www.francecompetences.fr/recherche/rncp/40257/
Target Skills of the Business Manager Master's (RNCP40257)
- Block 1 - RNCP40257BC01 : Define and implement a sustainable sales strategy in line with the profitability targets set by the management committee.
- Block 2 - RNCP40257BC02 : Develop sales activity by winning and retaining customers, using the digital transformation processes implemented by the company.
- Block 3 - RNCP40257BC03 : Manage a team of employees and a network of partners (follow-up, leadership, support, recruitment).
- Block 4 - RNCP40257BC04 : Managing a profit center.
Prerequisites: initial, continuing or sandwich course training
Hold a validated professional diploma or certification at level 6.
By way of exception, candidates who can demonstrate three years of post-secondary education and two years of professional experience (including apprenticeships) may also be admitted.
Hold a validated Bachelor's degree plus one year of study (Bac +4) or an equivalent qualification registered with the RNCP (grade transcript specifying pass or promotion to the next year).
RNCP40257BC01 Skills Block – Define and implement a sustainable business strategy according to the economic profitability objectives set by the management committee
• RNCP40257BC02 Skills Block – Develop business activity through customer acquisition and retention by leveraging transformation processes.
Admission Requirements – Application
Admission to the Master in Business Management Admission to EMIS Business School is based on application review following these steps:
- Submit your application by sending your resume and latest degree or professional certification with transcript to contact@emis-paris.fr
- You will receive a response within 24 hours. If your application is approved, you will be invited to an educational interview within the next three days.
- At the end of the interview, we will give you our final admission decision.
- The registration process is finalized quickly thereafter.
- Applications are accepted until the end of October for the current year; thereafter, they are postponed or considered for the following session.
Program
BLOCK 1 – DEVELOPMENT OF THE COMMERCIAL STRATEGY AND ACTION PLAN
- Market research and strategic monitoring
- Competitive analysis and strategic positioning
- Identification and segmentation of the target audience
- Developing a business strategy
- Commercial Action Plan and omnichannel approach
- Budgeting and business profitability
- Presentation and strategic argumentation
BLOCK 2 – DETECTION OF GROWTH OPPORTUNITIES
- Business prospecting strategies and tools
- Monitoring and measuring commercial performance
- Response to calls for tender and commercial proposals
- Customer portfolio management and loyalty
- Communication and customer relations
- Detecting needs and building the offer
- Negotiation and closing techniques
- Business negotiation in English
BLOCK 3 – MANAGE A TEAM OF COLLABORATORS AND A NETWORK OF PARTNERS
- Leadership and team mobilization
- Animation and coordination of internal and external teams
- Conflict management and mediation
- Skills management and career path
- Recruitment and integration of talents
- Management and monitoring of team performance
BLOCK 4 – MANAGING A PROFIT CENTER
- Coordination and optimization of resources
- Regulatory compliance and administrative document management
- Dispute management and litigation prevention
- Performance management and monitoring tools
- Reporting and analysis of results
- Crisis management and risk planning
Business Manager Master's Evaluation Methods
Professional certification
The Master Business Manager is a professional certification enrolled in RNCP40257, level 7 which will be issued to candidates who have validated the four required competency blocks.
Skills block validation
A competency block is validated when all of the competencies it comprises have been validated. A competency is considered validated if more than 50% of its assessment criteria are met.
Assessment methods
- Professional scenario (written and oral)
- Individual and/or team event
- Training Game
- Professional File
- Grand Oral Final
Targeted professions
- General management and leadership
General Manager, Sales Manager and Branch or Store Manager - Sales management and team development
Sales manager, Head of sales, Business manager - Business development and account management
Business developer, Account executive - Sales engineering and technical sales
Business engineer, Key account sales technician
Performance Metrics
- Overall employment rate for 2023: 69% (Q1–Q3) / 2022: 85% (Q1–Q3)
- Employment rate for targeted jobs in 2023: 27% (Q1–Q3) / 2022: 35% (Q1–Q3)
- Pass rate for 2023: 94% (1st and 3rd semesters) / 2022: 90% (1st and 3rd semesters)
- Submission rate for 2023: 87% (Q1–Q3) / 2022: 87% (Q1–Q3)
For more information on careers, log on to: https://www.inserjeunes.education.gouv.fr/diffusion/accueil and https://www.francecompetences.fr